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NORTH-WEST EVENING MAIL, April 21, 1994

Ulverston visitor numbers on the rise thanks to new leaflets

Tourism in Ulverston is booming after the publication of one million information leaflets extolling the virtues of 23 of the area's top visitor attractions.

Furness and Cartmel Tourism sent the leaflets nationwide a month ago, and already tourism appears to be on the increase.

Bill Cubin, curator of Ulverston's Laurel and Hardy Museum, said visitor numbers had doubled compared to the same time last year, and was in no doubt about the reason.

"They have been increasing all year but tourism has really taken off since the publication of the top attractions leaflet," he said.

Len England, managing director of Cumbria Crystal, also said visitor numbers had increased: "A lot of the people who come to our factory shop say it is because of the leaflets.

"It's certainly been one of the most effective and valuable exercises carried out under the tourism development action programme." he said.


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